2 September، 2019
Growing an e-commerce company is tough.
There are lots of things in play when scaling a B2B e-commerce company, from managing your website’s order flow, and following up with clients and customers; to managing your sales team, and automating your marketing.
All these daily tasks can be pretty overwhelming and stressful if you don’t follow the right processes and use the right tools to simplify your tasks and help with managing your company.
Our company, Sawim.com is a B2B e-commerce platform offering wholesalers, suppliers, and business owners the opportunity to reach a larger audience by building their website on our easy-to-use online platform. And with years of experience, we believe we know a thing or two about what it takes to build and scale a B2B e-commerce business the right way.
Running a B2B e-commerce business requires knowledge in multiple areas, which is why today we will show you several software apps and tools in each category of your business, including but not limited to:
Online store tools
Customer management tools
The tools in each of these categories can greatly improve how you do business with your clients and customers, and can help you grow and scale your B2B e-commerce company without the stress and anxiety that comes with it.
Of course, there are too many tools out there for you to invest in them all, and new alternatives appear almost every day. So in today’s post we will only mention the most necessary ones.
So with the vast availability of options out there, it’s easier to fall into the analysis paralysis trap, this is why we will only recommend the best and most necessary tool for most B2B e-commerce business. However, you should also choose the tool(s) that best suits your business, technical, and customer needs; and the ones that make sense to you, and improve your business.
With that in mind, here is our list of some of the best and most useful B2B e-commerce tools to skyrocket your company’s growth.
Amazon Web Services (AWS) is arguably the most popular and widely-used cloud hosting platform online. Amazon claims that millions of customers, startups, and Fortune 500 companies choose AWS to power their internet business and website infrastructure.
What’s great about AWS is that it’s one of the few cloud hosting providers able to handle websites of every size and from every industry, from small startups to large enterprises, Amazon’s in-house servers and data centers have the resources and technology needed to handle your company’s scalability.
Additionally, you can also host your critical company software applications on AWS without migrating your whole website to their servers. Amazon offers e-commerce cloud solutions for highly-scalable applications.
Of course, there are plenty of other web hosts, and there’s nothing wrong with going with a decent hosting provider like Bluehost or HostGator, but we highly recommend you go with one that can offer as-you-grow scalability options, meaning they can easily put your website’s infrastructure on their higher-end dedicated servers when needed.
Your choice of a web hosting provider can be the difference between your website going down and losing revenue, or having over 99% uptime, a fast website, and happy customers.
Google analytics is a free tool offered by the Google Marketing Platform to help website owners track and monitor their traffic and visitors.
No matter your type of business or website, or how small or large your company is, and although it’s free-to-use, Google Analytics can be helpful to anyone. From home bloggers to large enterprises, the service offers access to real-time site traffic reports, advanced metrics, and valuable data, all of which can help you take data-driven decisions about your B2B e-commerce business.
Not only that, but Google Analytics – if used properly – can unlock valuable data about your website visitors and customers, such as their age, gender, interests, devices, and their location. This data can make the difference between wasting your advertising budget or maximizing your e-commerce revenue.
Google Analytics can also uncover particularly valuable data for e-commerce companies, including your website’s sales and conversions, what your visitors are doing on your site, and which buttons and links are being clicked the most.
Google Analytics can be one of the most crucial tools for your B2B e-commerce tools, and it’s free. That makes it a no-brainer.
Hubspot is a content and marketing automation company and is one of the most popular and widely-used software apps among growing startups and large enterprises.
Whether you want to scale your marketing, sales, or service operations for your B2B e-commerce company, Hubspot’s popular CRM software is a full-service platform that can help change the way you automate marketing, handle customer service, and manage your customers.
Not only that, but Hubspot also offers additional resources, blogs, articles, and industry reports to help your company and sales team simplify and scale their operations without the usual stress.
Hubspot’s ecommerce solutions can be easily integrated with your Shopify, Magento, or WooCommerce store, allowing you to manage your products, customers, and orders offered by Hubspot’s inbound marketing concepts.
Also, if you’re running ads online, Hubspot can integrate with Google Ads and Facebook Ads. And that’s not all: Hubsport recently introduced free email marketing integrations on its platform.
All things considered, Hubspot is designed to serve as your one-stop full-service digital marketing platform.
Cloud storage: Box
Box will probably be one of your company’s best investments. Secure cloud storage can save you time, money, and resources as you don’t have to worry about maintaining in-house data centers, or organizing your company’s digital files and documents.
Cloud storage solutions such as Box.com’s can maintain backups of your important files, keeping them safe in the cloud, and making them easily accessible to your employees on all devices.
Unlike other cloud storage solutions like Dropbox or Google Drive, Box is geared to business use. E-commerce companies can simplify their business processes, increase employee productivity, and save on data costs by using Box’s enterprise cloud storage.
Box also focuses predominantly on keeping your important files and data secure with advanced security controls while complying with strict privacy and data regulations. You will never again worry about lost, stolen, or damaged company data.
Running a scalable B2B e-commerce company requires keeping up with an endless number of tools, but if you don’t want to keep figuring out inter-software integration every time you expand your toolkit, then you should checkout Zapier.
Zapier links and automates your workflows between multiple apps and tools, so that you can easily integrate your most commonly used apps, with no coding required.
With Zapier, for instance, you can integrate Facebook Ads with your CRM, email automation tool, or with Google Sheets – which helps automate your workflow and increase your productivity. You can also send new Google Contacts to HubSpot’s CRM platform, and a ton of other integration.
Zapier is a must-have tool for any B2B e-commerce business who wants to scale or increase their productivity.
Although it is not technically a tool, we believe Google Advertising should be part of any B2B e-commerce business’s marketing arsenal.
Whether you’re running a small local business or a large global enterprise, Google Ad campaigns are a great way of putting your company out there for potential customers to see. They are also one of the best ways to generate a constant flow of leads for your business.
B2B businesses can greatly benefit from running ads on the Google search engine, YouTube, and the Google Display Network (GDN).
As we all know, social advertising platforms like Facebook and Instagram don’t really work for B2B businesses. Google Ads – which are seen by 90% of internet users – can therefore be an excellent way to scale your B2B e-commerce business.
Our company, Sawim is a B2B trade exchange e-commerce platform for international trade partners, owned by the Saudi-based marketing company Sawim. It is the first marketplace of its kind for B2B trade exchange in Saudi Arabia and the Middle East
We believe that B”B businesses are the backbone of the global trade economy. We offer secure and innovative solutions for B2B e-commerce increasing profitability for everyone involved – manufacturers, wholesalers, retailers, and suppliers.
Sawim is dedicated to providing you with rapid e-commerce transactions and all the necessary tools, information, and support to help you build new trade connections, increase your sales and revenue, and scale your B2B company.
Sawim is working to provide integrated marketing solutions
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